Performance Marketing & Growth Leader · 12+ Years
Growth isn't a
metric. It's a
story.
A performance marketing and product growth leader with over 12 years of experience driving full-funnel campaigns, GTM strategy, and revenue growth across B2B SaaS, D2C, and Web3 brands, spanning markets like India, the US, MENA, and APAC.
Verified credentials from industry-leading platforms
About Me
A marketer who thinks like a founder.
With 12+ years in digital marketing, I've built growth systems for startups and global brands — from scratch, across borders, and across the full funnel. My work spans Real Money Gaming, Health-Tech, Blockchain, Legal-Tech, Food-Tech, Web 3.0, and E-Commerce.
I've managed ₹5Cr+ monthly digital budgets across Google, Meta, YouTube, Programmatic, Influencer and Affiliate channels — consistently reducing CAC while scaling ROAS and LTV.
I've built and scaled high-performance teams of 15+ professionals across creative, product, and technology functions.
Full-Funnel Performance
From acquisition to retention — I design systems across paid, organic, and lifecycle channels that compound over time and improve unit economics at every stage.
AI-Driven Efficiency
Deep fluency in AI-powered tools — from Creatify and ElevenLabs for creatives to Make, Claude, and ChatGPT for process automation — delivering 30% operational efficiency gains.
Multi-Market Fluency
Operated across India, USA, MENA, and APAC — building and localising campaigns that respect each market's unique growth levers, cultural nuances, and channel mix.
Work Experience
11+ years of building things.
XTEN-AV LLC
Marketing Lead
- Achieved top-5 rankings for 35+ keywords and 20% MoM organic growth, establishing the XTEN brand in the US market using Ahrefs/SEMrush and E-E-A-T schema optimised for Google AI Overviews.
- Generated $500K MRR through Google/Bing Ads at 3X ROAS; deployed email automation achieving 45% open rate and 20% CTR.
- Drove 30% MQL-to-SQL pipeline conversion as sole marketing lead — owning end-to-end GTM across product launches, positioning, and cross-functional alignment.
- Built and managed HubSpot CRM infrastructure including lead scoring models, MQL→SQL handoff workflows, and pipeline reporting dashboards.
Kade Ventures
Senior Manager — Marketing & Project Management
- Delivered 40% sales uplift and $2M incremental revenue by leading GTM strategies for 5+ product launches, orchestrating 50+ multi-channel campaigns with a 15-member cross-functional team.
- Drove paid acquisition for Health & Wellness brands (Exhale, BudPop); improved subscription upgrade rates by 27% through lifecycle automation and behavioural segmentation.
- Achieved $10M ATH market cap by leading the end-to-end Meme Coin launch — driving community growth via KOL collaboration and crypto-native content.
- Engineered 30% user acquisition growth (32,000+ new users) and improved retention by 13% via targeted engagement campaigns and advanced segmentation.
Travco Group
Digital Marketing Manager · Egypt, Remote
- Delivered 50% uplift in bookings by rebuilding multi-channel paid media strategies across Google, Social, Affiliates, and Aggregators.
- Reduced CAC by 25% and improved booking conversion by 10% through deep OTA competitive analysis (Booking.com, Agoda) and sharper audience targeting.
- Increased customer LTV by 35% by launching Loyalty and Referral Programs driving repeat bookings and long-term engagement.
Baazi Games
Growth Manager · New Delhi
- Reduced CAC by 15% through new user acquisition campaigns across multiple paid media channels, scaling installs and sign-ups via precision targeting and bid optimisation.
- Increased ARPU by 30% by developing retention and engagement strategies — personalised lifecycle campaigns and behavioural segmentation for real-money gaming.
QuickCompany & Navia Healthcare
Dy. Marketing Manager · Product Management Executive
- Led SEO link building, content strategy, and data analysis at QuickCompany; grew revenue through multiple acquisition channels.
- Achieved 95,000+ app downloads with 50%+ decrease in Cost Per Install at Navia Healthcare within a limited budget.
Freelance Consulting
Capital Rush App
2023
Enhanced user acquisition, referral framework, and SEO/ASO — improving sign-up flow, store presence, and app engagement.
HopOut: Social App
2020–2021
CPI/PPC campaigns and UI/UX optimisation — secured 3,000 registered users with 30% retention in 3 months.
KoinOK | CurryCoins
2018–2020
360° pre/post-launch strategy for crypto trading platform — achieved 800 sign-ups on launch day.
2 Patents Pending
Patent# 2576/DEL/2013 & 2666/DEL/2013
Two patents in pending stage — reflecting a problem-solving mindset beyond traditional marketing.
What I Do
Services built for real growth.
User Acquisition & Performance Marketing
Full-funnel acquisition across Google, Meta, YouTube, Programmatic, and Affiliates — managing ₹5Cr+ monthly budgets with CPI, CPA, CPD, and CPL models.
Retention & Lifecycle Marketing
Behavioural segmentation, personalised engagement, and omnichannel lifecycle automation that reduce churn, improve LTV, and scale recurring revenue.
Email Automation & CRM
End-to-end email automation using Mailchimp, ActiveCampaign, and HubSpot — from welcome flows to MQL→SQL pipelines and lead scoring models.
SEO / ASO / AEO / GEO
Future-ready search strategy — technical SEO, ASO for app stores, Answer Engine Optimisation, and Generative Engine Optimisation for AI-powered search.
B2B / D2C Pipeline & GTM
End-to-end GTM execution across product launches, ICP mapping, ABM, affiliate partnerships, and influencer programmes for B2B SaaS and D2C brands.
AI-Powered Process Automation
Leveraging Make, ChatGPT, Claude, Creatify, ElevenLabs, and Sora to automate marketing workflows, creatives, and reporting — delivering 30% efficiency gains.
Results
Work that moved the needle.
$2M Incremental Revenue Across 50+ Campaigns
Led GTM strategies for Exhale, BudPop, and other Health & Wellness brands — orchestrating 50+ multi-channel integrated campaigns across Meta and Google with a 15-member team.
$500K MRR at 3X ROAS as Sole Marketing Lead
As the only marketer, drove 30% MQL-to-SQL pipeline conversion and $500K MRR — owning SEO (top-5 for 35+ keywords), paid (3X ROAS), and email (45% open rate).
50% Uplift in Bookings for Travco Group
Rebuilt multi-channel paid media across Google, Social, and OTA aggregators. Reduced CAC by 25%, improved conversion by 10%, grew LTV by 35% via Loyalty & Referral programme.
$10M ATH Market Cap — End-to-End Meme Coin Launch
Led the complete launch strategy — community building, KOL engagement, crypto-native content, and strategic communication across crypto communities.
Tools & Tech
The stack I work in.
- ·Firebase Analytics & GA4
- ·Branch & AppsFlyer
- ·Google Data Studio
- ·GTM
- ·HubSpot & Zoho
- ·Mailchimp & Smartlead
- ·ActiveCampaign
- ·Clevertap & MoEngage
- ·Ahrefs & SemRush
- ·BuzzSumo
- ·Mention & Hootsuite
- ·Canva
- ·ChatGPT, Claude, Perplexity
- ·Make (Integromat)
- ·Creatify & ElevenLabs
- ·Sora & Loom
- ·Jira
- ·Notion
- ·Monday.com
- ·ClickUp
- ·Trello
- ·Telegram
- ·X (Twitter)
- ·Discord
Let's Talk
Got a growth challenge? Let's solve it together.
Whether you're looking for a strategic partner, a fractional CMO, a consultant for a specific project, or just want to swap ideas on growth, AI, or Web3 — I'm always open to a good conversation.